Brand Story

Borghese: A Royal Legacy of Beauty Founded in 1956 by Princess Marcella Borghese, a true fashion and business pioneer, the Borghese brand was born from a desire to bring the luxurious Italian spa experience to people’s homes. Princess Marcella’s vision was built on a foundation of pure, high-quality ingredients, some sourced directly from the Borghese family’s royal gardens. The brand’s signature product, the Fango Mud Masks, was a groundbreaking innovation that redefined at-home skincare. Ultimately, Borghese is more than a beauty brand; it’s a story of royal heritage, passion, and innovation, offering consumers a piece of timeless Italian elegance and the dream of an accessible “home spa.”